Every SMS service needs to provide a way to track clicks sent over SMS. This helps you understand how well your SMS messages are being engaged with. Unfortunately, SMS providers today often make you use their own custom domain. Custom domains confuse recipients of your messages. Studies show that SMS messages with these custom URL tracker domains are less likely to be engaged with, and recipients are more likely to see your messages as spam, or inauthentic.
TrueLink, by Blaze SMS, allows you to track clicks on every link sent over SMS, without distorting your URL. This means that links will always show up as your true domain.
The problem with existing solutions
SMS providers today will shorten links that you send through SMS, but they use a custom domain, such as “https://myshop.attn.tv/abcxyz”. This allows your links clicks to be tracked very well, but it confuses the customer with the random domain (myshop.attn.tv) hidden inside the link. This causes issues with trust and click through rates, among other things.
Example TrueLink
Lets say you send a message such as:
Without TrueLink this link will be replaced with a custom domain which can be confusing to users who know your true site.
With TrueLink this link will be shortened yet keep your true domain. The end result will look like:
The difference?
Instead of a custom domain such as “myshop-1.attn.tv”, you’re able to use your existing domain: “myshop.com”. And still track clicks! Your SMS links will be shortened, saving you valuable SMS characters, and you’ll preserve your brand identity, leading to a higher CTR, and more sales.
Enabling TrueLink
By using Blaze SMS, we automatically enable TrueLink for your shop, and automatically rewrite links to use TrueLink. There’s no extra configuration or settings that you need to manage. Simply send any link through SMS and TrueLink will be activated by default, allowing seamless click tracking and proper link shortening.
Benefits of TrueLink
We’ve seen that shops using TrueLink benefit from 31% higher click-through-rates than non-TrueLink users. Recipients are also more likely to trust that the merchant is who they say they are. Shoppers have a higher likelihood of purchasing from a shop that uses its own domain in SMS messages. The benefits of TrueLink speak for themselves.
- Higher click through rates
- Brand consistency
- Higher perceived trust
- Shorter URLs
Benefits like these help make more sales, and more ROI from your SMS campaigns. They also help maintain brand trust, and encourage 1-1 conversations between the customer and the shop, in which more sales are likely.
Stop Confusing Your Subscribers
TrueLink, by Blaze SMS, gives you all the benefits of tracking links and monitoring engagement, with none of the downsides of confusing URLs with spammy looking links. If you’re not using Blaze SMS, you can switch now and we’ll handle the migration, setup, and make sure your onboarding goes as smoothly as possible. We are the most cost-competitive SMS provider on Shopify, and are happy to match or beat any competitor’s price. Check our pricing or install Blaze SMS today.
