Using QR Codes to encourage SMS subscriptions is a popular tactic that is capable of being deployed in social media posts, online, or in a physical location. The idea is simple:
- Provide a QR code that a person can scan with their mobile phone
- The QR code automatically populates a text message on the user’s device
- The user clicks Send, and the automatic flow set up through your SMS provider subscribes the customer, and send them a coupon code immediately afterwards.
What are the benefits of using QR codes for SMS subscriptions?
Every good SMS program has multiple ways of encouraging subscriptions. QR codes are yet another way to encourage sign-ups and reward customers with a coupon code for signing up. They are a compliant way to grow your subscriber list and keep customers coming back!
QR codes offer the following benefits:
- Seamless, 1-tap subscription to a shop’s SMS program
- Availability to be placed in a physical location (store window, table top) or in a package (on your package insert or receipt).
- A seamless subscriber-specific automation flow dedicated to this QR code
- Targeted signup tracking built-in to the code
Where is the best place to use a QR Code?
This depends on your shop’s niche.
Physical stores:
- Menus (if a restaurant)
- Table-tops (if offering a seated experience)
- Store windows (if in an area with high foot traffic)
- Receipts (to encourage second-time buyers)
- Physical package insert (after purchase)
Online stores:
- In social media posts (on social stories, especially — highly effective!)
- Physical package insert (shipped with the purchase — highly effective!)
- As part of an image on the website.
How can I create a QR code?
Blaze SMS offers a seamless way to create QR codes and allow them to be printed in high resolution, and used in online posts, physical cards, or ads. Simply navigate to the Other → QR codes section of your dashboard, and follow the on-screen prompt. You can create an QR code in about 10 seconds, connect it to a coupon code, and start collecting more subscribers!
Are QR codes vital to use?
QR codes aren’t vital to use. They are a nice-to-have feature. One of the many features that Blaze SMS offers its users, free of charge, on any plan. What we can confidently say is that the more subscription methods you have, the better. And the more subscribers you have, the better.
SMS marketing consistently ranks one of the (if not the most) highest performing marketing channel for brands of all sizes. To get started with the most cost-competitive and highest ROI SMS marketing solution, visit our website or install our app today.
